Chelone Realty
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Marcus DeLeon

  1. Lead identified
  2. Contact made
  3. Nurturing
  4. Appointment set
  5. Listing signed
  • Place initial outreach call to confirm interest and identityHigh

Vault

3
ProfileUpdated Aug 11

Contact

  • Full name: Marcus DeLeon
  • Preferred name: unknown
  • Account owner (agent): Jordan Ellis
  • Spouse / co-owner: unknown

Property

Property 1

  • Address: 2211 Deer Trail Dr, Round Rock, TX 78681
  • Google Maps URL: unknown
  • Property type: Single-family, 3 bed / 2 bath
  • Beds / baths: 3 / 2
  • Square footage: 1,980 sq ft (county record)
  • Year built: 2003
  • Estimated value: $515,000 (Brivity AVM estimate, imported 2026-08-11 — not independently verified)
  • Ownership length: 9 years
  • Status: owner-occupied (assumed; not confirmed)

Contacts

Contact 1

  • Name: Marcus DeLeon
  • Role: Sole owner
  • Email: mdeleon.rr@example.com
  • Phone: (512) 555-0298
  • Preferred channel: unknown — no contact attempted yet
  • Decision role: sole decision-maker (assumed)

Seller Situation

  • Estimated mortgage balance: unknown
  • Estimated equity: moderate (estimated, unconfirmed)
  • Reason for potential move: unknown — Brivity flagged this lead from a public LinkedIn job-change signal (new employer listed as being headquartered out of state); not independently confirmed
  • Timeline to decide: unknown
  • Notes: No outreach attempted yet. Job-relocation signals tend to be time-sensitive if accurate, so this lead is prioritized slightly above other identified-stage leads despite equal tenure/equity uncertainty.

Contact Preferences & Compliance

  • Preferred contact hours: unknown
  • Do-not-call status: not on internal DNC list; national registry not yet checked
  • Call/text consent on file: pending — Brivity import consent flag, to be re-verified on first live contact
  • Consent recorded: 2026-08-11 (import only)
  • Opt-out requested: no

Data Quality

  • Last verified: 2026-08-11 (Brivity CRM import — public social-signal match, unconfirmed)
  • Verified by: Brivity import
  • Open profile questions: Confirm the job-relocation signal is accurate and current; confirm timeline if so.
ContextUpdated Aug 11

Current Situation

Marcus DeLeon was imported from Brivity CRM on 2026-08-11 on a job-relocation signal (a public professional-profile update suggesting a new out-of-state employer). This kind of signal is higher-urgency than a tenure-based score if accurate, but it is unconfirmed — no contact has been made yet and profile updates are sometimes stale or misread by Brivity's model.

Key People

  • Marcus DeLeon — Sole owner (assumed) — full decision authority (unconfirmed)

Seller Needs

  • Primary motivation: unknown (possible job relocation)
  • Target timeline: unknown — potentially time-sensitive if relocation is real
  • Price expectation: unknown
  • Preferred move date: unknown
  • Concerns: unknown

Commercial Assessment

  • Current stage: Identified
  • Motivation level: unknown
  • Urgency: unknown, but treat as potentially high given the relocation signal
  • Primary blocker: no contact made
  • Readiness to list: unknown
  • Opportunity potential (est. commission): ~$15,450 at 3% of the $515K AVM estimate — speculative
  • Main risk: the relocation signal could be stale, unrelated to a residence change, or simply wrong

Property Fit / Market Positioning

  • Recommended list price: unknown
  • Comparable sales used: none yet
  • Suggested prep work: unknown
  • Alternatives considered: unknown

Open Questions

  • Is the relocation signal accurate and current?
  • If real, what's the timeline — is there urgency to list quickly?

Current Recommendation

Prioritize an initial outreach call given the potential time-sensitivity; lead with a low-pressure, general check-in rather than referencing the relocation signal directly, since it isn't confirmed.

Evidence Used

  • Timeline event or source reference: 2026-08-11-lead-imported-from-brivity.md
ExecutionUpdated Aug 11

Active Actions

action-001

  • Action: Place initial outreach call to confirm interest and identity
  • Type: outreach_call
  • Channel: call
  • Reason: Job-relocation signal is potentially time-sensitive; needs a live conversation to confirm or rule out
  • Trigger: Brivity CRM import on 2026-08-11
  • Owner: AI Agent
  • Priority: high
  • Status: ready
  • Due date: 2026-08-13
  • Approval required: no
  • Agent permission: autonomous
  • Required inputs: none
  • Completion condition: call connects and Marcus confirms or denies interest, or 3 attempts made with no answer
  • Created from: Brivity import
  • Result:

Waiting on Lead

waiting-001

  • Item needed: confirmation of interest and timeline
  • Requested on: not yet requested
  • Follow-up date: 2026-08-13
  • Related action: action-001

Scheduled Follow-ups

followup-001

  • Trigger date: 2026-08-15
  • Condition: if action-001 gets no answer after 3 attempts
  • Action: switch to a short introductory text message
  • Owner: AI Agent

Completed Actions

  • None yet.

Activity Log

1
2026-08-11 · noteUpdated Aug 11

Summary

Marcus DeLeon's contact record synced in from Brivity CRM, flagged on a job-relocation signal from a public professional-profile change. No prior contact history. Flagged as higher priority than a typical tenure-based "likely seller" score due to potential time-sensitivity, though unconfirmed.

Extracted Facts

  • Fact: Relocation signal source
    • Value: public professional-profile update indicating a new out-of-state employer
    • Scope: lead
    • Status: inferred
    • Source: Brivity CRM signal aggregation (via import)

Seller Commitments

  • None identified.

Our Commitments

  • None identified.

Questions Raised

  • None identified.

Original Evidence

  • Source channel: brivity_crm
  • Source reference: brivity:contact:BRV-10501
  • Relevant excerpt or transcript timestamp: Brivity contact sync, 2026-08-11 11:30 local